Advance Digital Marketing - Digi Learn 360

This digital marketing course will cover from basics to advanced topics of digital marketing along with hands on practice sessions that will guide you to perfect your knowledge base. It is designed for students, business professionals, marketing experts, freelancers and entrepreneurs who wish to get involved in digital strategies at their existing company or are seeking for a career change, or are looking for upgrading their skillsets.

The advanced degree in digital marketing includes tasks that are necessary for planning and strong and effective digital marketing strategy after completing this digital marketing course because they will have a complete understanding of the many activities and channels involved in the digital marketing process.

Know what digital marketing is and how to use it.
Get to know the various digital marketing platforms.
Learn how to create various digital marketing strategies.
Learn to optimize your website for search engine through SEO.
Budgeting for and managing digital marketing campaigns.
Analyzing a variety of online marketing metrics.
Improve Consumer segmentation and analytics using various analytical tools like google analytics.
Metrics and reporting on digital marketing.
Learn to design graphics for posting in various social media.
Learn to create videos and edit them to use them for video ad campaigns.
Learn to design and create a complete website and also learn how to host a website.
Learn to write articles for blogging and copywriting.

COURSE duration 4 Months (2month training + 2months practice).
40+ modules.
10+ Certifications.
50+ Tools.
Lifetime Doubt Support.
Recorded Video Lectures.
Lecture notes and study materials in form of PDF’s.
Time to time tests.
Realistic case studies and assignments.
Internship Support.
Placement Support.

and much More….

You can establish your abilities and expertise in the field of digital marketing with this course.
The digital marketing degree opens the door to a plethora of work prospects from some of the greatest companies all around the world.
If you are already employed, you can use several strategies to demonstrate your knowledge and skills, which can help you achieve career visibility and lead to advancements.
Improved digital marketing skills, which will result in greater employment profiles and higher pay packages.
If you’re a student, the course will assist you in learning the fundamentals of digital marketing. It will offer you a head start and assist you in launching a successful digital marketing career.
The digital marketing training can help marketing experts as well as professionals in other fields improve their skills.
The training is also intended to enable students to change occupations, freelance, advance in their careers, and market their businesses.

FAQ's

What kind of and how many certificates do we get?

The syllabus covers entire Google Certification training and we prepare you for it. There will be around 10 + certificates including the one provided by Digilearn 360.

Do you provide any training material?

Yes, we offer online training materials that you can access from any device. We also provide access to our web site, where you can keep up with future Digital Marketing developments.

Will I get practical experience?

For each topic, our training will consist of a mix of theory and practise. We also give you live project exposure and give you assignments to put your skills to the test.

1. Digital Marketing Overview

As the name of the module suggests, trainees will be introduced to the field of Digital Marketing. Get answers to the what’s, why’s and how’s of Digital Marketing, from our expert trainers. It will give you a fair idea about the scope of Digital Marketing, and the various concepts associated with it. This module is designed so as to help you understand the importance, applications and basics of Digital Marketing. Specially for those who are new to this field. This module would have you in a better position to learn and understand the eventual advanced topics.
A sort of warm-up before the actual workout!

What is Marketing?
How We Do Marketing?
What is Digital Marketing?
Digital Marketing Platforms and Strategies
Digital Marketing Vs Traditional Marketing
Inbound Marketing Vs Outbound Marketing
Defining Marketing Goals
Latest Digital Advertising Trends
Case Studies of Digital Campaigns

2. Graphic Designing with Canva

This module is dedicated to Search Engine Optimization (SEO), which forms a major and important part of Digital Marketing. Under this, you will be introduced to the major search engines, and various aspects related to them like how they work etc. You would also be provided an insight into important and core SEO concepts like Keyword research and competition, On-page and Off-Page optimization. The structure of the module is such that by the end of it, trainees will not just gain the essential knowledge and skills, but also will be able to implement them.

3. Basics of HTML

Components of a webpage.
Essential HTML Codes.
First Assignment.

4. Understanding Internet

What is world wide web?
Data packets.
Understanding different Protocols.
IP Address and Ports.

5. Introduction to Websites

What do you understand by a website?
Types of websites.
What is a URL?
Understanding Website Structure.

6. Content Creation and Copywriting

Difference between website content & Article.
What is Spin Content?
Content Structure Intro.
Intro to copyrighting.
Basics of copyrighting.
Tips for copyrighting.

7. Market Research

Understanding our niche.
Exploring our competitors.
Target Audience.
Profitability Analysis.

8. Registering Domain and Website Hosting

What is domain ?
What is Website hosting?
Difference between them.
Guide to register Domain.
Guide to host a website.

9. Intro to WordPress

What is wordpress?
Why is it used most commonly?
Benefits of WordPress

10. Making your First website

Complete guide to make your first Website
Doubts Cleared and Queries solved while making website
Tips to outshine your Website

11. Introduction to SEO

What is SEO?
Crawling.
Indexing.
Ranking.
The Do’s & Don’ts of SEO . SEO Elements

Importance of E-mail Marketing.
Do’s & Don’ts of E-mail Marketing.
E-mail Template Designing without coding.
E-mail Marketing Campaign Set Up.
Reporting.

16. Social Media Introduction

What is Social Media Marketing?
Why Social Media is important for business?
How to integrate social media with the website?

17. Facebook Marketing

Importance of Facebook in Branding and Advertising.
Facebook account vs Facebook- Business Page .
Facebook Business Page creation.
Facebook content creating strategy.
How to optimize your page for organic reach.
Hashtag Research.
Facebook Business Suite.
Facebook Business Manager.
Facebook Ads Manager.
Brand Awareness.
Lead Generation.
E-commerce promotion.
Remarketing.
Social Media Calendar.
Reporting and Analysis.

18. Instagram Marketing

19. Twitter Marketing

Importance of Twitter in building brand and business.
Creating Twitter Profile.
Hashtags.
Post copy secrets.
Twitter Advertising.
How to increase followers & Post engagement.

20. LinkedIn Marketing

21. Quora Marketing

Importance of Quora.
Creating an account on Quora.
Creating a space on Quora.
Creating Ad account on Quora.
Quora Ads Promotion.

22. Facebook Ads

Importance of Facebook in • Branding and Advertising • Facebook account vs Facebook- Business Page • Facebook Business Page creation • Facebook content creating strategy • How to optimize your page for organic reach • Hashtag Research • Facebook Business Suite • Facebook Business Manager • Facebook Ads Manager • Brand Awareness • Lead Generation • E-commerce promotion • Remarketing • Social Media Calendar • Reporting and Analysis

23. Instagram Ads